How Marketing Functions Work?

Marketing has become inseparably united with the organization's sales functions; so, you can't think about growth and development, without giving due consideration to marketing activities. These functions make it easy to monitor the development, by creating awareness about organizational products and services, and results into improved sales activities, and customer satisfaction, which offers benefit in the long run.

Hence, marketing management has emerged as a force to manage your performance in the global market, and be ready to face environmental challenges competently. This field involves effective coordination on the part of different positions, and aims at achieving overall organizational objective.

How marketing is carried out?

A Manufacturer's Representative works as a sales agent, and is considered as one of the most vital element of distribution channel, as he functions as an intermediary between the manufacturer and the wholesaler. Thus, he makes the organization's products available to the retailers. Thus, representatives can be a natural or artificial person, functioning for making the company's products available in the market.

Whereas, a Marketing and Sales Director is responsible for establishing plans, and monitoring them effectively, to increase sales and marketing activities. Hence, to release such functions efficiently, you need to have extensive experience at handling sales and marketing activities. It makes you competent enough to discharge them efficiently, by coordinating the necessary changes. Thus, your keen observation of the market, and abilities to respond to them effectively, makes it possible to have such career aspirations in your life.

The company's Marketing Director is responsible for designing and development of marketing plans, effectively carrying out various marketing campaigns, and sees to it that they help to get the needed responses from the market. Thus, he is the one, who monitors all the marketing activities, and is always alert about changing environmental needs and demands. Thus, he coordinates a variety of tasks to ensure the desired effect by supervising all marketing department activities.

Thus, the marketing department's success depends on how well you can deal with your customers, and make them feel satisfied with your performance. Hence, a marketing director handles technical and strategic matters in connection with marketing and sales functions. As a marketing head, he is required to integrate all departmental activities in a proper manner, and adds significance to competitive handling of sales force.